March 2025 Core Algorithm Update

date

Late night!

I’m all newsletter’d out from writing the first Rank Theory newsletter since Thanskgiving-ish of last year.

I warned you it was coming.

I don’t usually post them super publicly, but you can check this one out here if you aren’t subscribed and maybe possibly subscribe?

Or whatever.

Core Algo Update

The March ‘25 Core Algo Update Has Arrived

It’s that time of year—the time where Google releases the March Core Algo Update (and the ugliest god damned announcement page I’ve ever seen—a two-trillion-dollar-company can’t be bothered to put some modern web design elements into their Core Algo Update page? lol).

The Quick Summary:

The March 2025 core algo update is here.

The Main Thing:

(if you know what that’s from you are a true OG)

The update rolled out of bed this morning at 9am (Pacific, naturally) and, as usual, Google says it will take two weeks to fully roll out.

Sometimes it takes way longer, of course, but who knows!

My take:

Welp, there’s not a ton to say about this one.

It just started and should finish rolling out between now and two weeks, and of course, Google hasn’t said what this one is targeting, just that it’s goal is to make the SERPs a better place.

Remember: don’t do a bunch of shit in response to this, just let it shake out and observe (especially if you are hit). In a month or two everyone will have a better idea of what it’s targeting and what you can do to address it—probably nothing, going off the last few years of algo updates.

Anyway, short email today, but good to know that the update is happening.

~

That’s it for today’s email!

Anyway, reminder that I can help you with these SEO things:

• by making amazing content briefs for you/your team

• by helping you with your SEO (book a call here)

• increasing your SEO knowledge by joining my paid SEO membership, Advise

Until next time…

sean

PS — if you want to receive a weekly recap email instead of a daily email (the daily emails will be better, but no judgement) just click the subscriber preferences link below and change your preference to weekly). thx